So an EIR projects that local air pollution will increase if Friedman’s Home Improvement comes to town. However, the scope of the report is so narrow that it doesn’t include the drop in pollution that would result from all the cars not driving to Rohnert Park for their home improvement needs. Hizzoner, ever eager to placate his no-growth base, trumpets this EIR factoid. Yet, you can bet, when it’s time to cut the ribbon on the store, he will brag how HE brought Friedmans’ to Petaluma.